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Why do we frame?
Better yet, Why do we buy art?

"Art" is often perceived to be the work we see sold at auctions for millions of dollars. This artwork is spoken about in academic terms and resale values, like stocks on the stock exchange. However, for most of us, art is not academic or an investment for future resale.

In reality, the art we buy has a story to tell. Our Story. It is what is up close and personal to us. We buy art that speaks to a specific time or event, of who we are and what is important and past things we want to remember.

Art gives grace to our lives and living spaces. It tells the story, over a lifetime, of our evolution. So, when you frame art, you are framing your story. When you take the time to design your frame, it speaks of its importance in your life and adds style to your surroundings.